Create your own TV
The Frame presents a remarkably slender TV that captivates even when powered down. Beyond just a TV – it serves as a reflection-free canvas that can be endlessly modified to showcase your passions in your dwelling, motivating you to revamp your daily living area.
Enjoy glare-free picture viewing
Fed up with distracting glare on your TV screen? The Frame’s innovative Matte Display conquers this challenge by absorbing reflections – ensuring a superb viewing experience even in bright lighting. It also allows your TV to resemble a picture frame, providing a canvas free from glare* to appreciate stunning artwork.
Crafted to resemble a picture frame
The Frame is an astonishingly slim TV that demands attention even when not in use. This refined minimalist TV with orderly cables hangs elegantly like a picture frame, nearly flush against the wall, effortlessly merging with your living space.
Personalize The Frame to your liking
Revamp the appearance and style of your Frame TV with customizable bezel frames.* Crafted to mimic the edges of a picture frame, customizing The Frame TV to suit your preferences, space, or selected artwork has never been simpler. Changing them is quick and easy – a mere snap suffices to refresh your daily living area.
TV as a centerpiece, Art when idle
Rather than fading into a black screen, The Frame converts into a gallery of beautiful artwork and photography when switched off, seamlessly blending the TV with your decor. Revel in your preferred masterpieces as long and as frequently as you desire without concerns of screen burn-in – guaranteed**.
#1 TV Globally for 17 Years
Samsung TV has maintained its position as the top-selling TV Brand for 17 consecutive years according to Omdia.
Trusted Reviews – Endorsed(QE55LS03BGUXXU)
Bringing top-tier galleries to you
Access a vast collection of over 2,000 magnificent works of art from renowned institutions worldwide on the Art Store* – ranging from timeless classics to contemporary marvels – to discover the ideal piece for every occasion.
Showcase your cherished memories
Elevate your photos to new artistic heights. Effortlessly upload and display your personal photographs or a fresh family portrait on your TV – simply transfer your photos to The Frame TV through your smartphone* or a USB flash drive.
Your artistry, your style
Select from various matting choices to enhance your artwork, lending your piece a more realistic appearance. With Art Mode, you have access to 5 distinct layout styles and a palette of 16 different hues to find the perfect match for your home.
Responsive to your presence
The Motion Sensor detects your presence in the room and automatically shifts the TV to Art Mode, enabling you to relish art while present. Upon departure, it transitions to standby mode to conserve energy.
The ultimate way to appreciate art, regardless of lighting conditions
The Brightness Sensor identifies ambient light levels and automatically adjusts the screen’s brightness and color tone to precisely complement the displayed art piece.*
Effortless setup, unrestricted view
Effortlessly mount The Frame near flush against your wall using the Slim Fit Wall Mount provided with the TV. With the One-Near Invisible Cable, bid farewell to cable clutter as one cable manages all your connections.
Elevate your viewing experience
The Frame is adaptable to your home setup as well. With the adjustable TV stand design, effortlessly position your TV at your preferred height to accommodate your soundbar.
Explore the potential of the rotating screen
View your content as intended – either vertically or horizontally – with a rotating wall mount for your TV* to suit your content.
Horizontal or vertical? The choice is yours
The Auto Rotating Stand allows you to pivot the screen horizontally or vertically, giving you the opportunity to enjoy your favorite content exactly as it was captured.
Stand out and command attention
Free up space with the freestanding and cable-concealing Studio TV Stand*. Witness how it elevates your TV to a work of art in its own right.
Vivid and vibrant visuals
Experience every visual with enhanced detail and realism. Samsung’s Quantum Dot-powered TVs translate light into accurate and lifelike colors – authenticated by Pantone. The outcome? A naturally vibrant and colorful picture with over a billion cinematic colors.
An intelligent AI processor that optimizes visuals and sound automatically
Consider the processor as the TV’s brain. The more intelligent the processor, the better your viewing experience – and this processor introduces AI to enhance your content. It adjusts brightness and upscales the resolution of your viewing to 4K, even if it wasn’t originally filmed in that quality.
Gentle on the eyes
Enjoy brilliant viewing regardless of the time of day. The Frame automatically readjusts TV brightness settings based on the time of day, ensuring a comfortable viewing experience.
A plethora of apps and services to relish
On the best-selling Samsung Smart TV*, immerse yourself in a vast assortment of 4K films, TV series, and all your favorite TV apps – such as Netflix, Disney+, Apple TV, NOW TV, and BT Sport apps** – all in one location. Unsure of what to watch? Our user-friendly Smart Hub platform offers recommendations.
Mirror all your content on the expansive screen
Transition from viewing your favorite program on your mobile device to enjoying it on The Frame with a larger screen through simple screen mirroring.* Transmit content from your smartphone or tablet to the TV with SmartThings, or pair with your Apple devices for AirPlay2 projection.**
See everything at once on the large screen
Multitasking has never been easier on a split TV screen. Now you can watch TV and your phone simultaneously — without averting your gaze*. Ideal for catching that live workout while not missing a moment of your treasured drama.
Revolutionized cinematic sound
Dolby Atmos technology delivers an immersive sound experience that envelops you*. Collaborating with the TV’s 4 built-in speakers, it creates a remarkably immersive soundscape. When a helicopter races overhead in your favorite blockbuster, it truly feels as if it’s flying above you.
Samsung TVs and soundbars harmonizing perfectly
Heighten your viewing experience with superior sound quality emanating from both the TV speakers and soundbar simultaneously. Indulge in the audio experience your Samsung TV merits.
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